Video Virtualisation

I have been monitoring the market movements over the last week or so analysing the current market trends from a media and 
technology viewpoint. and have been involved in the building or commercialising software that addresses the workflow, packaging and distribution of digital content for over a decade.

There is so much movement in the IP video marketplace that as the worlds of broadcast, IT and advertising converge so does the realisation
that the processes, systems, resources in some cases functions each industry has had for decades is smashing head on into another process that does not talk the same language.
In the video ecosystem there are no standards. No standard player, bitrate, codec, device, transport protocol. etc...
The list goes on and on.
The fragmentation in the video ecosystem is the major headache as the workflow and management of content is the bottleneck.
In some cases a vendor requires 20 versions of the same file for delivery to a multitude of devices, now take a vendor with 20 properties all with different OVP (online Video Platforms)
its a nightmare to say the least

Todays Consumer

Today's consumers are more informed than ever and consumers demand services that cater to their ever changing consumption habits.
Consumers want everything now, with things that are relevant to then
In reality what consumers have now is a sea of content that is only available on certain devices, content this is mostly irrelevant.
Yet most businesses in the video ecosystem throw around terms like, tv everywhere, any screen, instant etc.... the thing that these people don't realise is
the delivery... is not the issue, 
To deliver a movie via Netflix costs cents but the other parts of the workflow (processing storage and management of the content) can cost thousands of dollars per title depending on
varying factors.
The important questions are,  what does it cost money and time wise to get content to any screen?, how do i monetise my content?
who is building technology that enhances and expands the capability of the system i have spent millions on?, how does it upscale ARPU in the future? how do i deliver TV personalised to every individual viewer
how do i make money, how do I expand markets?

So now to the big question: Why is the content irrelevant to TV viewers?
In my op[inion It's because the Logistics involved in acquiring, preparing and delivering personalised content is too expensive and time consuming using the current workflow of video.
Hyper Niche content costs money to prepare for delivery and unless there is a model of demand that is recognised upfront for this content the financial matrix often prioritises other types of content for ingestion.
If you have ever turned a home made dvd to a internet movie on your computer you would realise this process is a huge one, well  Imagine having to acquire, store  and prepare billions of files to suit millions of customers not to mention the addition of thousands of pieces of content per day then repurpose in a multitude of formats that in the end may or may not be viewed and by the way, no real way to easily  find advertisers for this content.

I believe in a very short time the realisation that the virtualisation of video is the key to the future of video.

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TV in the US and Kelly Cutrone

Hi all

It's Wednesday Night here in the US. 
Weather is not as bad as the last couple of days
 I'm bunkered into bed now getting an early sleep because it's a Big day tomorrow in meetings most of the day 
Interestingly enough one of my meetings is with Kelly Cutrone.
Kelly is the lady who wrote the book that I read recently Normal gets you nowhere and a person 3 people said to me in Australia I should meet. I had never heard of her.
The universe works in strange ways as now we are connecting

It's interesting that I have no idea why I want to meet her but I know that i am supposed to.
I always make an effort to try to follow my spirit, intuition, heart , instincts call it what you will
I'll let you know tomorrow night how the meeting was.

On another topic, why does anyone in the USA watch Television unless it's fast forward TV, Netflix or some sort of on demand viewing experience
Yes it's our business but I have travelled the world and I have never in my life seen such an assembly of mind numbing rubbish in my life.


I switched on the TV today for about 10 minutes and I was reminded how bad it is.
I have time warner cable here in new york and the amount of channels seem endless with channels numbering into the 400's
Granted I am basing my judgement on this experience and any hotel i have spent my time in over the last 20 years in America
what gives me advantage is the fact I can compare the tv experience in the US to the UK and Australia.
 
For those that don't live in the US on this daily blog let me paint you a picture
Imagine you have 30 door to door salesmen all screaming at the same time about nothing behind one door but if you close that door and open another one its full of people crying again about nothing.
For example a girl broke her fingernail on this one show i watched and she was going in a modelling pageant, because of the nail she could not stop crying.
behind the next  door is breaking news, so breaking that it is a constant repeat of something that happened 3 days ago repeated every 15 minutes

Of course this is my opinion and the reason i don't watch TV.
If I had my way and content was relevant to me, there would be only content with inspirational messages, good news
education not obliteration. full of documentaries that provoke thought not program it.

The beauty here is we all have our own unique DNA and our own view of life.
Why is it that TV is so revolting to me here in the USA and I seem to only have Netflix's Documentaries to keep me entertained.
Why is it I cannot buy a good BBC series on DVD in any retailer in NEW York (one of the capitals of the world) but i can in any good australian DVD shop

Why, because there is no demand I guess, I am obviously not the typical consumer I am different, I don't accept things that don't feel right to me.
With that being said I wonder how many people are there in the world like me, not exactly like me but want content relevant to them to stop endless channel surfing to give up and go to bed. I would think a lot
If that is the case and consumption of video keeps skyrocketing the future is bright for all of us.



until tomorrow
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A Fulfilled life

Hi All I Just landed in Los Angeles and had a fantastic dayIts late and I am a little tired but i had to get this out to switch my brain into sleep mode.As you know by now my blogs contain all sorts of things including business and trips inside my head to see how my brain works.Well Today I want to bring up something that i keep getting asked about in one form or anotherHow do I do what I do?
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The Chemistry of Connected People The Chemistry of Connected People

The Chemistry of Connected PeopleI wanted to share my thoughts on something that happened today.Q: Have any of you ever been around a group of people, whether you know them or not and notice that some of these people are much easier to connect or get along with than others. I believe this could be determined by the chemistry you have with a specific person you're communicating with.Have you ever met
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Finbar's Challenge Submission #7

By Finbar O'Hanlon ( Melbourne Australia) Fri Feb 3rd of Feb PST 4:38:10 PM

Super Highway


Another analogy for Linius is a Highway Superhighway or Freeway.

Linius simplifies the workflow and Management of content and removes processes in getting content from the content owner to the consumers device
Just like a Highway removes the need to travel on multip[le roads to get to a certain destination.
In this case Linius could be described as a Highway or Freeway

Let me explain

The workflow of online digital video is very complicated and requires a lot of steps in getting the content from the origin (source) to your device
one such scenario of workflow follows

Asset Creation



Capture -> Edit -> Grade -> Output -> Recompress

Ingestion
Present to Catalog -> Tag the content -> File Conversion -> Transcoding

Management
Multi upload -> Content Management System ->User Moderation -> Channel Creation -> Ad Serving ->Permission Settings ->Billing and Accounts Setting

Delivery
Browser Video Players -> Podcast ->RSS Feeds ->Download Manager ->Media Players

Now think of all these workflow items as Major roads (bold ) and streets in normal highlighting
e.g. Asset Creation (Major Road) capture (street)

If I were a GPS and I wanted to plot a route from Asset Creation to Delivery it would look something like


  • Asset Creation 10 miles
  • Capture 2 miles
  • Edit 4 miles
  • Grade 2 miles
  • Output 1 mile
  • Recompress 2 Miles
  • Ingestion 3 miles
  • Present to catalog 4 miles
  • Tag Content 2 miles
  • File Conversion 3 miles
  • Transcoding 3 miles
  • Management 2 miles
etc………


Well Linius simplifies the workflow of content it would look something like
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Finbar's Challenge Submission #6

By Peter Budd ( Melbourne Australia) Fri Feb 3rd of Feb PST 1:20:21 PMSwiss Army Knife" Just as the company behind the versatile Swiss Army Knife simplifies and enables the lives of millions of people in many different occupations and marketsaround the world so too Linius helps different people in different markets simplify and enable the optimisation of the work flow and managementsystems behind the
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Finbar's Challenge Submission #5

By Dan Thompson ( Melbourne Australia) Mon 30th of Jan PST 12:12:08 PMGeneticsAs an analogy for Linius, I think of myself as a consumer of food. I have an appetite for all food (videos and advertisements that are relevant to me). Accordingly I can eat some food but not all food due to various growing conditions, environmental factors, availability (players, proprietary software,
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Inspiration

Hi All I Just landed in Los Angeles and had a fantastic dayIts late and I am a little tired but i had to get this out to switch my brain into sleep mode.As you know by now my blogs contain all sorts of things including business and trips inside my head to see how my brain works.Well Today I want to bring up something that i keep getting asked about in one form or anotherHow do I do what I do?
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Finbar's Challenge Submission #4

By Peter La Fontaine ( Bali Indonesia) Fri 27th of Jan PST 12:12:08 PMRemember KISS (Keep It Simple )1) You know how flash doesn't work on an iphone?  with Linus it will2) Imagine being able to stop, pause then play the SAME  video on your mac, iphone, windows mobile, xbox, internet connected TV in fact any device with a browser from anywhere in the world from a single file?3) What's the
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Finbar's Challenge Submission #3

By Tim Lapham ( Melbourne Australia ) Fri 27th of Jan PST 12:12:08 PM"Linius is an Australian company leading a global revolution in the playback of digital video, anywhere, anytime and on any device."In an AnalogyLinius is the concierge of video.from WikipediaThe concierge may, for instance, keep the mail of absented dwellers; be entrusted with the apartment keys to deal with emergencies when residents
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